Associate Director, Planning

The role

You will plan media for clients, mainly the bp account across Retail, Fuel, Loyalty and bp Pulse campaigns. You will design audience reach, measurement frameworks, and manage campaigns as the key liaison between clients and channel specialists.

What you will do

• Build and target audiences in addressable and non-addressable media to validate the media approach
• Design how and where to connect with defined audiences, especially hard to reach or low media engagement audiences
• Connect data held by the client, media owners and internal teams to plan effectively
• Design the connections ecosystem and plan with channel specialists across paid, owned and earned media
• Manage campaigns day to day and lead annual planning as liaison between clients and channel specialists
• Design measurement and testing frameworks to measure and optimise live campaigns
• Manage others to develop their skills
• Present to senior clients, run agency team sessions and lead client projects

Required qualifications

• Experience and knowledge of audience research and planning tools, such as TGI and Touchpoints
• Breadth of understanding of all media channels and their role in a communications strategy
• Interest in brand and performance campaigns, with some knowledge of ecommerce
• Ability to draw clear insights and implications for media by connecting outputs of different insight systems
• Ability to build a holistic measurement framework with KPIs, methods and tracking
• Ability to write a clear, concise universal brief for specialist teams
• Confidence presenting, managing senior client relationships and handling challenging conversations
• Excellent attention to detail, accuracy and meeting deadlines, with strong organisation to manage workflow

Nice to have

• Awareness of or familiarity with alternative sources such as media owner tools and data

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• The role is UK based and requires the right to work in the UK
• Candidates are contacted only if selected for an interview

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.