Executive, Digital Media Planning, Pakistan

The role

This role supports the planning and execution of digital media campaigns across paid social, search, video, display and programmatic platforms. The person prepares media plans, monitors campaign performance and produces reports for client accounts.

What you will do

• Support the development of digital media plans across paid social, search, video, display and programmatic platforms
• Prepare media plans, flowcharts, budget allocations and campaign implementation documents
• Coordinate campaign launches with internal teams and media partners
• Monitor campaign delivery, pacing and performance against KPIs
• Analyze campaign data and provide optimization recommendations
• Prepare weekly, monthly and campaign-end performance reports
• Coordinate with platform partners including Google, Meta, TikTok, Snapchat, LinkedIn and local publishers
• Support billing reconciliation and campaign financial tracking
• Participate in client meetings and contribute digital media insights
• Conduct competitor tracking and digital landscape analysis

Required qualifications

• Bachelor's degree in marketing, Media Sciences, Business Administration, Communication or related disciplines
• 0 to 2 years of experience in Digital Media, Marketing, Advertising or related fields
• Proficiency in Excel and PowerPoint
• Strong numerical and analytical skills
• Strong communication and stakeholder management skills
• Excellent organizational and project management abilities
• Strong attention to detail and ability to manage multiple priorities

Nice to have

• Knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Campaign Manager 360 or analytics tools

Benefits

• Competitive medical, vision and dental insurance
• Significant paid time off
• Employee wellbeing facilities
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• Fresh graduates with strong academic performance and a passion for digital media are encouraged to apply
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. WPP Media Pakistan is a media investment management operation in Pakistan.