Business Director, Pakistan

The role

The Business Director will lead the growth of ESP (entertainment, sports and partnerships) in the Pakistan market. The role drives revenue, builds strategic partnerships with clients, agencies and media owners, and leads the local ESP team.

What you will do

• Drive ESP growth and adoption across clients and agencies
• Identify revenue opportunities and build a pipeline of ESP opportunities
• Develop tailored ESP solutions and lead pitches for strategic opportunities
• Develop and maintain strong relationships with key clients and decision-makers
• Build and maintain partnerships with media owners, platforms, sports properties, entertainment partners and content creators
• Lead commercial negotiations for mutually beneficial outcomes
• Support agency teams on ESP capabilities, business development and campaign execution
• Partner with trading, finance and business operations on commercial alignment and reporting
• Lead, develop and coach the local ESP team
• Introduce innovative partnership models and new revenue streams

Required qualifications

• BBA or MBA from a reputable university or equivalent
• 8+ years of experience in media, marketing, entertainment, sports, partnerships, content or a related field
• 3+ years of experience in a senior commercial, partnerships, business development or client-facing role
• Proven experience developing strategic partnerships, negotiating commercial deals and delivering integrated brand solutions
• Strong understanding of the entertainment, sports, content, influencer and partnership ecosystem
• Strong understanding of media and agency processes and structures
• Strong commercial acumen and excellent negotiation and stakeholder management skills
• Excellent presentation, communication and storytelling skills
• Strong numerical and analytical skills
• Strong leadership and people management capabilities
• Fluent in Urdu and English

Benefits

• Competitive medical, vision and dental insurance
• Significant paid time off
• Employee wellbeing facilities
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks for growth and learning
• Employee resource groups and in-office events

Before you apply

• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. WPP Media Pakistan is a media investment management operation in Pakistan.