Digital Strategy Planning & Execution Manager

Bogota, Colombia. Posted 2 months ago

The role

This manager leads the media planning team and drives full-funnel digital media strategies to meet client business goals such as leads, qualified traffic and conversions. The role covers programmatic, social, search, e-commerce, DOOH, CTV and retail media, and includes mentoring the team.

What you will do

Drive the strategic vision and end-to-end management of full-funnel digital media strategies
Lead the media planning team in building data-driven, innovative proposals across digital channels
Bridge high-level strategy with tactical execution, including platform integration, pixel implementation and measurement
Optimize budgets and track ROI for clients
Maintain financial and operational rigor, including invoicing and campaign closures
Mentor and develop a high-performing media planning team

Required qualifications

Bachelor's degree in Marketing, Business Administration, Advertising or related fields
6+ years of experience in client management and digital ad platform handling
Proven leadership in coaching and developing high-performing media planning teams
Deep expertise in full-funnel digital strategy (Awareness, Consideration, Conversion)
Hands-on knowledge of Programmatic, Social Media, Search, E-commerce, DOOH, CTV and Retail Media
Strong technical background in platform integrations, pixel implementation, measurement systems and MarTech solutions
Proficiency in audience analysis, investment scenario planning, budget optimization and ROI tracking
Experience managing operational and financial processes, including invoicing and campaign closures
English B2

Benefits

Competitive medical insurance
Group retirement plans
Vision and dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Access to global WPP Media and WPP networks
Employee resource groups

Before you apply

Applicants not selected for an interview will not be contacted

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. It is an equal opportunity employer.