Manager Social

The role

You will lead the strategy, planning, execution and optimization of commerce-focused paid social campaigns across TikTok, Meta and other emerging channels. You will manage solutions such as TikTok GMV Max and Meta Collaborative Ads (CPAS) and link media spend to product feeds and sales results.

What you will do

• Develop e-commerce paid social strategies aligned with revenue, GMV, profitability and customer-acquisition goals.
• Create full-funnel commerce media plans covering budgets, catalog strategy, audiences and performance forecasts.
• Identify growth opportunities across TikTok Shop, Meta partner platforms, marketplaces and social commerce.
• Oversee end-to-end execution of campaigns such as TikTok GMV Max, TikTok Shop Ads, Meta Collaborative Ads (CPAS) and retargeting.
• Ensure accurate setup, product-feed health, tracking, attribution and measurement.
• Monitor daily performance and optimize toward GMV, ROAS, cost per order and contribution margin.
• Lead commerce performance reports and business reviews linking media results to sales.
• Act as main point of contact for e-commerce paid social and present recommendations to stakeholders.
• Mentor and supervise junior team members.
• Build scalable campaign automation for setup, QA, pacing, reporting or alerts.

Required qualifications

• Bachelor's degree in any discipline.
• 3 to 5+ years of hands-on experience managing performance-driven paid social campaigns.
• Meaningful exposure to e-commerce or social commerce.
• Strong hands-on expertise in TikTok Ads, including GMV Max and TikTok Shop, and Meta Ads, including Collaborative Ads (CPAS) and catalog campaigns.
• Experience managing large budgets, complex campaign structures, product catalogs or feeds, and high-volume promotional periods.
• Strong analytical and commercial mindset linking media metrics to GMV, revenue and profitability.
• Excellent communication, stakeholder-management and presentation skills.
• Proficient in Excel and PowerPoint.
• Ability to manage multiple campaigns, catalogs, promotions and stakeholders at once.
• Strong interest in e-commerce, social commerce, performance marketing, retail media and audience strategy.

Nice to have

• Familiarity with dashboarding, feed-management, analytics or marketplace tools.
• Experience building campaign automation using scripts, APIs, macros, workflow tools, or no-code/low-code platforms.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is a global media collective built on collaboration, trust and continuous growth.