Manager Search

The role

You will manage and optimise paid search campaigns for clients, working towards KPIs they set. You will build SEM strategy, run tests, report insights and build relationships with team members.

What you will do

• Day to day optimization and management of search campaigns working towards defined KPIs set by clients
• Develop SEM strategy and tactics for campaign and deliver the campaign management
• Generate reports and insights from campaigns and communicate them to the team and smaller clients directly
• Build strong relations with team members through clear written, spoken and presentation communication
• Coordinate with other teams for integrated insights and client business proposals
• Implement single and multi-variant tests to increase campaign efficiency
• Build account structure, optimizations, testing, tracking and overall management
• Contribute to an environment where innovation is part of everyday work

Required qualifications

• Minimum 4 to 6 years of hands-on experience managing paid search campaigns
• Good understanding of Google, Bing, SA360 and Google Analytics
• Fluent in written and spoken English, Traditional Chinese and Simplified Chinese
• Keeps up to date with SEM industry changes and latest practices
• Excellent administrative and organizational skills
• Strong attention to detail with high levels of accuracy
• Good work ethic, problem solving and proficient time management
• Working knowledge of all Microsoft Office software
• Comfortable using Microsoft Excel and manipulating dashboards, with an analytical, data-driven mind
• Genuine curiosity and interest in clients and their business
• Bachelor's degree required

Nice to have

• Concentration in advertising, marketing, business administration and/or communications

Before you apply

• A Bachelor's degree is required to apply

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is WPP's global media collective, combining media agencies, talent and capabilities.