Senior Associate, Programmatic, Lebanon

The role

This role plans, runs and optimizes programmatic media campaigns for commerce clients, with a focus on Amazon DSP. The work covers audience targeting, performance reporting and budget management, aimed at sales growth.

What you will do

• Plan, execute and manage programmatic campaigns across multiple DSPs, specializing in Amazon DSP
• Develop audience targeting strategies using first-party, second-party and third-party data
• Monitor and analyze campaign performance and implement optimizations to maximize ROI and KPIs
• Maintain knowledge of programmatic platforms such as Amazon, DV360 and The Trade Desk
• Generate performance reports and insights for stakeholders
• Collaborate with external vendors, including DSPs, data providers and suppliers
• Manage campaign budgets and allocate resources efficiently
• Build data-backed strategic recommendations on client KPIs such as sales, NTB and ROAS
• Work with the commerce and upper funnel media teams to align programmatic strategies
• Train and develop junior team members

Required qualifications

• 2+ years of hands-on experience in programmatic operations and campaign management
• Market-leading knowledge of digital advertising and the programmatic ecosystem
• Good understanding of programmatic tech, including SSPs, ad exchanges, DSPs, ad servers and data providers
• In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Amazon, DV360 and the Trade Desk
• Experience running campaigns through OMP, PMP and programmatic guaranteed deal types, and differentiating between them
• Strong analytical skills
• Eagerness to learn and adapt to team and client requirements

Nice to have

• Confidence in core trading platforms, particularly Amazon, DV360 and TTD

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• WPP Media is an equal opportunity employer
• Accommodations or flexibility can be discussed with the hiring team during the interview process
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is connected through WPP Open and powered by Open Intelligence.