Director, Strategic Planning, GOC

The role

Lead the Strategy and Media Planning discipline across teams in Colombia and Mexico. Set the operating model, standards and integrated media planning approach for onshore client work, mainly in North America and Europe.

What you will do

• Define and scale the GOC Strategy and Media Planning operating model across Colombia and Mexico.
• Set the strategic and technical standard for integrated media planning.
• Translate business and marketing objectives into audience strategies, channel roles and measurable plans.
• Connect Planning with Programmatic, Paid Social, Search, Commerce, Data, Analytics and Measurement.
• Lead, manage and develop the Strategy and Media Planning team across Colombia and Mexico.
• Partner with Client Leads and Planning leaders to scope opportunities and represent the GOC capability in proposals and pitches.

Required qualifications

• Significant leadership experience in strategy, communications planning or media planning within an agency, consultancy or client-focused marketing environment.
• Demonstrated experience translating business and marketing objectives into integrated media strategies, audience frameworks, channel roles and measurable plans.
• Strong knowledge of the complete media planning lifecycle, from insight and briefing through activation, measurement, learning and optimization.
• Proven experience managing direct reports, setting technical standards and developing geographically distributed teams.
• Advanced English communication skills, with the ability to simplify complex information and influence senior stakeholders.

Benefits

• Additional wellbeing and personal days.
• Access to WPP Media University.
• Professional learning and certifications.
• Health and emotional wellbeing support.
• Country-specific insurance, savings and wellness programs.
• Access to employee resource groups.

Before you apply

• Work must be performed from within Mexico or Colombia by a person with valid authorization to work in that country.
• Benefits vary by country, local policy and eligibility.
• Country-specific wording, employing entity, work mode and employment conditions remain subject to local HR and legal review.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It operates through WPP Open and Open Intelligence to help clients see where and how their media investment is working.