Digital Strategy Planning & Execution Manager

The role

You will develop, run and monitor advertising and promotional strategies across traditional and digital channels. You will focus on media planning, data-driven strategy and a test-and-learn agenda to improve campaign performance.

What you will do

• Design and manage advertising campaigns for traditional and digital channels
• Plan, select and buy media efficiently and look for ways to improve
• Use data to build strategies, analyze campaign results and make improvements
• Track key metrics such as CTR, ROI and CPC to meet campaign goals
• Manage campaign spending, aim for cost savings and prevent overspending
• Work with clients and internal teams, such as data specialists
• Create clear reports on campaign performance and optimization efforts
• Run a test-and-learn agenda
• Deliver high client satisfaction

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks
• Employee resource groups
• In-office events

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.