Associate Vice President, Strategy

The role

Lead the strategy for Nestlé brands such as KitKat, Nescafé, Milo and Maggi at OpenMind Vietnam. Set the strategic standard for integrated proposals, lead the agency-wide roll-out of WPP Open, and own the 1PD and BBNW processes.

What you will do

• Lead strategy for key brands such as KitKat, Nescafé, Milo and Maggi, and present it to Nestlé clients.
• Translate business and brand objectives into strategic platforms and measurable communication tasks.
• Set the strategic standard for integrated proposals and quality-check strategic thinking in major BU team responses.
• Lead strategy in key client engagements: annual brand plans, quarterly reviews and major campaign presentations.
• Lead adoption of WPP Open across all OpenMind BU teams through training programmes and track adoption.
• Work with partners such as Google, TikTok and Admicro on innovation and partner solutions.
• Lead awards initiatives across MMA Smarties, FOMA, FOMG and Effies.
• Own the roll-out of first-party-data activation for Nestlé, with platform partners.
• Be the main steward of rolling out the Brand Building the Nestlé Way process across Nestlé brands.
• Create thought leadership through articles, POVs and newsletters, and improve the strategic capability of OpenMind.

Required qualifications

• 10+ years' experience in media, communications or brand strategy at a media agency, creative agency, client or platform.
• At least 3 years leading a strategy function or discipline.
• A track record of turning briefs into integrated proposals and presenting strategy to senior clients.
• Hands-on experience with AI-powered planning and data platforms (WPP Open or equivalent) and the ability to teach others to use them.
• Working knowledge of first-party data, CDPs, clean rooms and platform audience solutions across Google, TikTok and Meta.
• An awards track record: written or led winning cases at MMA Smarties, Effies, Festival of Media or equivalent.
• Strong writing and storytelling skills.
• Experience designing and delivering training programmes, and coaching and developing strategists and planners.
• Structured, process-minded way of working.
• Fluent English in verbal and written form.

Nice to have

• FMCG experience; exposure to Nestlé or a comparable multi-brand food and beverage portfolio.
• Vietnamese language skills.
• Deep understanding of the Vietnam or Southeast Asian consumer and media landscape.
• Published POVs, articles or newsletters.

Benefits

• Access to the global WPP Media and WPP networks to pursue passions, grow networks and learn at the cutting edge of marketing.
• Employee resource groups.
• Frequent in-office events celebrating team wins, thought leadership and holidays.

Before you apply

• WPP Media is an equal opportunity employer; accommodations or flexibility can be discussed with the hiring team during interviews.
• Only candidates selected for an interview will be contacted.
• The job title is subject to change under the company's job title standardization.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. OpenMind is its dedicated agency for Nestlé, part of WPP.