Senior Associate, Media Planning

The role

This role plans media for clients. The job covers audience research, media plan development, performance forecasting, campaign oversight, client reporting and vendor evaluation.

What you will do

• Conduct audience research, competitive analysis, and market trend assessment to inform media strategy
• Assist in developing media plans, including channel mix, budget allocation and flighting schedules
• Set campaign KPIs and develop performance forecasts
• Translate approved media plans into tactical execution guides and liaise with activation teams
• Monitor campaign performance against objectives and inform strategic adjustments
• Analyze campaign data and develop client-facing reports and presentations
• Present media plans and performance insights to internal teams and clients
• Research and evaluate new media partners, platforms and technologies
• Partner with creative, analytics and client services teams

Required qualifications

• 3+ years' experience in digital/media execution and planning, client-side in-house team, or media owner capacity
• Good communications skills with basic English skills
• Strong attention to detail and comfortable working with numbers and data
• Eager to learn quickly and adapt to a fast-paced environment
• Ability to work multitasking under high pressure
• Basic understanding of the industry, business, brands, and consumers in the Vietnam landscape

Nice to have

• Media agency background
• Hands-on experience of advertising technology platforms (ad servers, DSPs, Facebook Ads Manager)

Benefits

• Access to the global WPP Media and WPP networks for growth and learning
• Employee resource groups
• Frequent in-office events

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.