Senior Programmatic Manager (m/w/d)

The role

You will lead complex programmatic campaigns end to end, from strategy and setup to optimization and quality assurance. You will advise key accounts and mentor junior and mid-level colleagues.

What you will do

• Plan, set up, optimize and quality-check complex programmatic campaigns (display, video/CTV, mobile, native, audio, DOOH) in DSPs such as DV360, Amazon or Adform.
• Design and run dynamic, data-driven campaigns (DCO) using product feeds and complex logic.
• Advise key accounts on programmatic strategy, budget allocation and audience targeting, and identify upselling potential.
• Create in-depth analyses and dashboards and work with the AdOps team on tracking and technical troubleshooting.
• Negotiate and set up private marketplace (PMP) and programmatic guaranteed (PG) deals with publishers and SSPs, and evaluate new AdTech and data partners.
• Mentor and train junior and mid-level colleagues, prepare new-business pitches and run programmatic workshops for clients and internal teams.

Required qualifications

• Proven hands-on experience with leading enterprise DSPs, especially DV360.
• Solid understanding of the AdTech infrastructure (SSP, DSP, DMP, CDP, CM360).
• Experience with product feeds and feed management tools (e.g. Channable, Productsup).
• Experience with dynamic creative tools (e.g. Studio in the Google Marketing Platform).
• Excellent MS Office skills (Excel, PowerPoint).
• Good understanding of GA4 and GTM.
• Openness to AI tools and machine learning algorithms (e.g. custom bidding).
• Structured approach to complex setups and high budget accuracy.
• Ability to explain complex programmatic topics clearly.
• Fluent German and good English for client consulting.
• Friendly, empathetic personality with enjoyment of strong teamwork.

Nice to have

• Experience with Adform, Amazon or TTD.
• Experience with feed management tools and dynamic creative tools (listed as an asset in the posting's profile section).

Benefits

• Home office option, one day per week.
• Public transport costs covered.
• 8 € meal voucher per working day.
• Health services and attractive pension plan.
• Mental health awareness days.
• Training and internal career programs within the WPP network.
• Events and employee discounts.
• Employee resource groups and internal events.

Before you apply

• The posting explicitly encourages applications even if you do not meet every listed qualification.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It works through the WPP Open platform.