Senior Associate, Planning

The role

You will help develop media strategy and media plans, and make recommendations that fit the approved strategy. You will manage daily work on approved plans and train Associates in media fundamentals, policies and systems.

What you will do

• Develop communication plan options and recommendations with the Manager
• Gather and analyze data for consumer-insights-driven media recommendations
• Deliver point-of-view papers on key client issues or opportunities
• Ensure proper execution of communication plans, including budget control and media activity flow
• Monitor buys and schedules
• Prepare media authorizations per approved plans or project requests
• Train and develop Associates and review their work for accuracy
• Maintain strong working relationships with internal and external teams and partners
• Deliver timely and accurate work

Required qualifications

• Bachelor's Degree in Marketing, Media or Communications, or equivalent professional work experience
• At least 1+ year of related media planning or communications planning experience
• Strong understanding of media fundamentals, including media math, target audience development and reach/frequency
• Proficiency with systems and tools
• Strong quantitative skills, analytical abilities and math proficiency
• Ability to work within a team, handle multiple assignments and meet tight deadlines
• Strong business mindset, attention to detail and clear, proven organizational skills
• Digitally savvy, with proficiency in MS Excel, Word and PowerPoint

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP networks for professional connections and learning
• Employee resource groups and in-office events

Before you apply

• If you require accommodations or flexibility, discuss this with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is connected through WPP Open and powered by Open Intelligence.