Paid Social Associate Director

The role

Lead paid social for designated clients and campaigns at WPP Media. Oversee campaigns within the cross-channel strategy, manage vendor relationships, and lead a team.

What you will do

• Oversee designated account campaigns and fit them into the overall cross-channel campaign strategy
• Support the Client Director and Media Activation Practice Lead in capacity planning and resource management
• Develop paid social best practices in the region, coordinating with the global EMEA and APAC team
• Be the primary contact between the Media Activation team and internal and external stakeholders for assigned accounts
• Build strong relationships with clients and key suppliers, and communicate with clients on subjects outside your remit
• Develop in-depth knowledge of paid social platforms, bid-management platforms and programmatic buying via DSPs
• Manage and develop paid social vendor relationships, working with the Platforms & Emerging Media team
• Identify and evaluate new platforms, partners and integrations
• Develop thought leadership pieces and case studies during the year
• Deliver quarterly, semi-annual or annual updates on work quality

Required qualifications

• Proven experience at Activation Director level in a digital media or advertising role, including some aspects of managing P&L
• Proven project management, leadership and people management experience
• Experience planning and running large-scale paid social activity on Facebook, Twitter and LinkedIn, directly or via third-party platforms
• Excellent knowledge of media planning fundamentals such as reach, frequency, channels and formats
• Experience managing paid social vendor relationships
• Regularly contributes to paid social best practices and campaign processes
• Responsible for end-of-quarter wrap-up and review content for biddable campaigns
• Responsible for biddable media planning and strategy

Nice to have

• Experience with Google Analytics (plus certification)
• Experience with programmatically-bought paid social activity
• Some experience with paid search, programmatic display and reservation-based buying

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to employee resource groups
• Access to the global WPP Media and WPP networks for learning and growth

Before you apply

• The role is UK based and requires the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.