Regional Director, Digital

The role

Lead the digital and in-platform work for Honda's global digital activity across its Automobiles, Motorcycles, Marine and Power Products divisions. Ensure activation operations match Honda Motor Europe's strategic directions, and oversee data-driven programs that feed in-platform execution.

What you will do

• Lead digital and in-platform advancement of global digital activity
• Ensure activation operations map to Honda Motor Europe's strategic directions
• Support HME operational frameworks including digital brand safety and suitability
• Support audience targeting frameworks and digital data collection
• Oversee deployment and update of data solutions feeding in-platform execution
• Work with WPP Media specialist teams across strategic programs
• Report to the Global Client Lead

Required qualifications

• Strong background in digital media operations for planning and execution
• Proven leadership experience in managing teams and driving digital transformation
• Extensive experience in biddable media operations and execution in a large-scale organisation or agency
• Strong expertise in data-driven marketing and integration of 1PD data sets into digital platforms
• Experience with brand safety and verification platform partners
• Deep understanding of channel maturity models, test-and-learn and incrementality frameworks
• Strong analytical and problem-solving skills
• Extensive experience with biddable platforms
• Experience with Ad Operations processes

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to employee resource groups
• Access to WPP Media and WPP global networks for learning and development

Before you apply

• Must have the right to work in the UK
• Accommodations or flexibility can be discussed with the hiring team during the interview process
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Its work is connected through WPP Open and powered by Open Intelligence.