Media Advertising Operations Senior Associate

The role

This role manages and optimizes Paid Search (SEM) campaigns across assigned markets, brands and categories using Google Ads. It also turns campaign data into insights, supports regional teams and helps build scalable SEM best practices.

What you will do

• Strategically manage, execute and optimize Paid Search campaigns across assigned markets, brands and categories
• Drive campaign performance through Google Ads strategies, budget management and bidding optimization
• Analyze keywords and monitor performance continuously
• Translate data into actionable insights and identify growth opportunities
• Ensure operational excellence and quality standards
• Contribute to the development of scalable SEM best practices
• Support regional teams
• Foster strong client relationships

Required qualifications

• 2–3+ years of experience in Digital Advertising, Paid Search or SEM campaign management
• Advanced knowledge of Google Ads, including bidding strategies, keyword research, campaign structures, automation and performance optimization
• Experience managing media budgets, multiple campaigns, brands and markets simultaneously
• Strong analytical skills with advanced Excel/Google Sheets proficiency
• Experience in reporting, data analysis and performance measurement
• Intermediate English level
• Strong communication skills
• Attention to detail
• Problem-solving abilities
• Strategic thinking

Nice to have

• Knowledge of Microsoft Ads
• Knowledge of Search Ads 360

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through WPP Open and Open Intelligence to show clients where, how and why their media investment is working.