Senior Manager, Data Strategy

The role

You will help APAC media teams turn first-party and external data into audience strategies and activation segments. You will also lead AI strategy support for Greater China, covering China and Taiwan, including training, campaign consultation and localized AI tools.

What you will do

• Synthesize first-party and relevant external data into actionable audience strategies and activation segments across APAC campaigns.
• Advise campaign teams on applying first-party data across strategy, planning and activation, within platform, privacy and governance requirements.
• Drive adoption of first-party data capabilities through consultation, training and practical support.
• Develop and maintain internal education on machine-learning frameworks, first-party data tools and activation best practices.
• Translate technical data capabilities into guidance, playbooks and repeatable workflows for media practitioners.
• Track regional progress and provide APAC reporting into global first-party data initiatives.
• Deliver localized AI workshops, training and onboarding for cross-functional teams in Greater China.
• Advise Tier 1 campaign teams on deploying verified AI agents and workflows across live campaign activity.
• Track market-level AI adoption, WPP Open usage and governance compliance, and report progress and risks.
• Architect, localize and pilot market-specific AI tools or custom agents where approved regional solutions do not fully meet local needs.

Required qualifications

• 5+ years of experience in media, advertising, data strategy, audience strategy, marketing technology or a related field.
• Strong experience applying first-party and external data to media strategy, audience development, planning or activation.
• Experience leading capability-building, technology-adoption or transformation workstreams across multiple teams or markets.
• Strong understanding of the Greater China media and marketing landscape.
• Bachelor's degree or equivalent practical experience.
• Practical knowledge of first-party data strategy, audience segmentation, activation use cases and privacy and governance considerations.
• Strong analytical skills to translate complex data and performance information into clear recommendations.
• Strong practical understanding of generative AI, AI agents and their use across media and marketing workflows.
• Hands-on familiarity with platforms such as WPP Open, Gemini or comparable AI, media and data tools.
• Understanding of prompt and context engineering, agent evaluation, responsible AI governance and the path from pilot to scaled deployment.
• Ability to scope AI use cases, coordinate with technical SMEs and translate adoption data into recommendations.

Nice to have

• Experience supporting China and Taiwan.
• Professional fluency in English and Chinese.

Benefits

• Competitive medical and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks for learning and growth.
• Employee resource groups.
• In-office events and team celebrations.

Before you apply

• Only candidates selected for an interview will be contacted.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.