Associate Director, Digital Operations, Media Delivery and Operations, India

The role

Own day-to-day performance marketing for clients, planning and optimizing paid app acquisition and growth campaigns across Google, Meta and DV360. Analyse app performance data and turn it into recommendations for clients and senior stakeholders.

What you will do

• Develop and run full-funnel app acquisition and growth strategies across paid digital channels.
• Plan, launch, manage and optimize campaigns on Google Ads, Meta Ads and DV360.
• Monitor campaign performance and improve CPI, CPA, ROAS, CAC, conversion rates and retention.
• Manage budget allocation across platforms based on performance and business objectives.
• Drive structured A/B testing and experimentation across audiences, creatives, placements and bidding.
• Analyse app marketing performance using AppsFlyer and Firebase.
• Build and maintain performance dashboards and reports.
• Translate performance data into clear business recommendations for clients and senior stakeholders.
• Own day-to-day performance marketing relationships with clients and internal stakeholders.
• Mentor and guide junior team members.

Required qualifications

• 5+ years of hands-on experience in digital or performance marketing, with strong experience in mobile app marketing.
• Strong practical experience managing campaigns across Google Ads, Meta, and/or DV360.
• Strong understanding of Google UAC / App Campaigns, Google Search, Google Display Network and Demand Gen.
• Strong understanding of Meta App and Conversion campaigns, and DV360 App and Conversion campaigns.
• Strong understanding of app acquisition, attribution, conversion tracking, retargeting and user-quality measurement.
• Excellent analytical and problem-solving skills.
• Strong command of Excel or Google Sheets and data analysis.
• Strong communication, presentation and stakeholder-management skills.

Nice to have

• Experience working in a digital or performance marketing agency.
• Hands-on experience with AppsFlyer.
• Working knowledge of Firebase Analytics.
• Experience with other MMPs, analytics or measurement platforms.
• Understanding of app monetization models such as subscription, in-app purchase, advertising and freemium.
• Experience with SKAN, privacy-led measurement, incrementality or modern mobile measurement frameworks.
• Experience managing large-scale campaigns and significant media budgets.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media and WPP networks for growth and learning.
• Employee resource groups.
• Frequent in-office events.

Before you apply

• WPP Media is an equal opportunity employer.
• If you require accommodations or flexibility, discuss this with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is WPP's global media collective.