Manager Connection Planning

The role

This role leads the planning of integrated, data-led media strategies that turn business goals into channel plans. The Manager guides a planning team, works with senior clients and balances performance and brand outcomes.

What you will do

• Lead full-funnel, integrated media strategies across Search, Social, Display, Video, OOH, Retail Media and emerging channels
• Set channel roles, investment frameworks, budget allocations and phasing
• Turn performance data and audience insights into strategic recommendations
• Lead performance reviews and recommend re-planning when needed
• Manage planning across multiple product categories, business units and price tiers
• Integrate e-commerce, app, CRM and retail touchpoints into media plans
• Forecast budgets and plan scenarios across stakeholders
• Lead and mentor Planning Executives and Senior Executives
• Work with platform, performance, analytics and investment teams
• Lead planning in client meetings and quarterly and annual strategy reviews

Required qualifications

• 4–6+ years of experience in media planning, performance strategy or integrated planning
• Proven experience leading complex or large advertiser accounts
• Strong expertise across digital channels (Search, Social, Display, Video)
• Strong mastery of media planning fundamentals and integrated channel strategy
• Understanding of performance metrics, attribution, incrementality and optimization
• Advanced PowerPoint skills
• Advanced Excel or Google Sheets skills
• Bachelor's degree

Nice to have

• Experience with e-commerce and performance-driven business models

Before you apply

• Bachelor's degree is required

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.