Influencer Programmatic Manager

The role

You will lead the planning, launch and optimisation of full-funnel programmatic media campaigns across DV360, The Trade Desk, Amazon DSP and Walmart. You will act as the programmatic expert for client teams and Account Managers and mentor junior team members.

What you will do

• Lead end-to-end build, launch and optimisation of multi-objective programmatic campaigns across major DSPs
• Take overall ownership of programmatic briefing and QA, with zero mistakes once live
• Guide Programmatic Executives and Senior Programmatic Executives on campaign setup and technical issues
• Write multi-platform, multi-month media plans for budgets up to £/$500,000
• Recommend budget splits between programmatic, paid social and organic channels
• Identify upsell opportunities and explain commercial models to clients
• Analyse programmatic performance and write and present post-campaign analyses
• Review and sign off reports and client-facing documents from junior team members
• Monitor campaign pacing and cost-per metrics such as CPE and CPM
• Work with Account Managers, Strategy and Campaign teams, and manage junior staff workload and growth

Required qualifications

• Proven experience in programmatic media buying or planning in an agency or client-focused environment, with clear progression in campaign scale
• Expert-level proficiency in DV360, The Trade Desk and Amazon DSP, and audience or data management tools
• Strong math and data handling skills
• Ability to write media plans from scratch and align tactics with business outcomes
• Meticulous attention to detail and rigorous QA standards
• Excellent verbal and written communication, including leading client conversations and mentoring junior staff
• Right to work in the UK

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks and employee resource groups

Before you apply

• The role requires the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.