Associate Director, Implementation Planning, UK

The role

You will lead day-to-day cross-channel media planning and activation for clients. You will turn client strategies into detailed implementation plans across digital, audio, VOD and AV, and act as the primary day-to-day client contact on media performance.

What you will do

• Provide direct line management, mentorship and development for junior team members
• Act as the primary day-to-day client connection, delivering integrated planning and activation
• Translate overarching media strategies from Strategists and Comms Planners into detailed cross-channel tactical plans
• Lead cross-channel optimisation and implement advanced measurement, including media testing frameworks
• Implement and test new tools and technologies, including AI-driven optimisation, within client campaigns
• Foster cross-functional collaboration with Comms Planners, Strategists and activation specialists

Required qualifications

• Extensive experience in media planning, digital activation or implementational planning, managing complex accounts
• Expertise in cross-channel planning across digital, audio, VOD and AV
• Strong data analysis and integrated media testing knowledge
• Strong client relationship management
• Advanced knowledge of the full media landscape and core media buying platforms
• Strong understanding of audience insights, advanced analytics and data validation
• Proficiency in planning and optimisation tools, including WPP Open, and integrating AI-driven tools
• Proven ability to build trusted client relationships, present confidently and manage expectations
• Right to work in the UK

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• The role must be done in the UK, and you must have the right to work there

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.