Global Media Planning Lead H/F - CDI

The role

Lead the global media planning for a financial services and insurance account, covering B2C and B2B campaigns. Manage and develop a planning team and act as a senior partner to the client and its agency partners.

What you will do

• Lead the development of global communications plans for B2C and B2B priorities, including global brand, regional and corporate campaigns.
• Translate client objectives into communications and media objectives, audience strategies, channel roles and activation approaches.
• Partner with the Global Strategy Lead to make sure campaign planning delivers the client's global media strategy.
• Develop and maintain global planning frameworks, campaign toolkits and media principles for use across markets.
• Lead the planning relationship with regional and local market teams across Europe, Asia and Latin America.
• Make sure measurement is built into planning and turn campaign results into recommendations for optimisation.
• Act as a trusted senior partner to the client's global media stakeholders.
• Lead, coach and develop a team of two Account Directors, two Account Managers, an Account Executive and an Intern.

Required qualifications

• 12 to 15+ years' experience in media planning, communications planning, integrated media strategy or related disciplines.
• Significant experience with global, regional or multi-market clients.
• Strong B2C experience, with the ability to adapt planning for B2B audiences.
• Demonstrated expertise in modern media planning, integrated channel strategy, audience planning, full-funnel communications and media effectiveness.
• Understanding of digital media ecosystems, data and audience capabilities, measurement and performance analytics.
• Experience translating high-level business and media strategy into practical campaign-planning outputs.
• Strong senior client-leadership skills.
• Experience leading and developing teams with a coaching-led style.
• Excellent presentation, storytelling, written communication and facilitation skills.
• Comfortable working in a fast-paced, matrixed environment.
• Fluent English and French.

Nice to have

• Experience across both global and local market environments.

Benefits

• Remote working up to 2 days per week.
• 2 full weeks off, taken in two separate blocks during the year.
• Two additional paid days off, including Whit Monday.
• Additional leave days awarded for every 5 years of service.
• 5 additional remote working days per month for employees with endometriosis.
• 3 paid authorized absence days per year for the disability policy, plus Universal Employment Service Vouchers (CESU) and dedicated support for employees with recognized disabled status (RQTH).
• Volunteer and community missions through the We care and we act program.
• Access to the international networks of WPP Media and WPP.
• Access to high-performing campaign management tools, including internal reporting tools.

Before you apply

• The recruitment process includes an interview with the Talent Acquisition team, operational interviews with future managers (at least one in person), a case study and a potential final interview with

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It works with the world's leading brands through the WPP Open platform.