Strategic Influence Lead H/F - CDD 18 mois

The role

You will be the strategic and creative reference for influence across the brands of a large FMCG group, working in an internal studio. You will lead influence strategy, advise on briefs and activations, and coordinate markets and external partners.

What you will do

• Lead and ensure consistency of the group's influence strategy.
• Be the central contact for influence topics for brands and markets.
• Identify and share best practices across local markets, supporting a hub approach.
• Advise markets on briefs, activations and strategic choices.
• Serve as the entry point for external partners and agencies on influence topics.
• Set priority issues, KPIs, common guidelines and performance measurement frameworks.
• Coordinate influence campaign projects and coordinate with other internal departments and WPP contacts.
• Act as the internal reference on influence: monitoring, education and team support.
• Organise curation and awareness sessions with key market partners.
• Provide a global strategic vision for influence projects and evolve the group's influence approaches.

Required qualifications

• 5 to 10 years of experience in an agency (influence, media, creative or freelance) or on the advertiser side.
• Fluent French and English; bilingual English is essential for meetings, briefs and presentations.
• Solid FMCG / consumer goods marketing culture.
• Excellent command of the influence and social media ecosystem and creator expectations.
• Strong creative sensitivity, strong analysis and synthesis skills.
• Relationship skills and an assertive consulting stance to persuade demanding stakeholders such as Brand Managers and Marketing Leads.

Benefits

• Remote work up to 2 days per week, plus 2 full weeks of remote work to take in two parts per year.
• 2 extra days off, including Whit Monday.
• Additional leave days based on seniority, granted per 5-year step.
• 5 additional remote work days per month for employees with endometriosis.
• 3 paid days of authorised absence per year for disability, access to Chèques Emploi Service Universel, and specific support for employees with RQTH recognition.
• Possible volunteer missions through the 'We care and we act' programme.
• Access to WPP Open tools for campaign management and reporting.
• Access to WPP Media and WPP international networks.

Before you apply

• The process includes a phone or video interview with the Talent team, an in-depth interview with the Head of Social Media / Strategy, and a case study or strategic test followed by a final meeting wit

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It uses the WPP Open platform to help clients see where, how and why their media investment is working.