Senior Expert Digital Data Analytics

The role

This senior expert will be the technology and analytics authority for digital analytics, measurement and data solutions at WPP Media Slovakia. The role covers measurement frameworks, KPI definitions, data architecture and turning data into business decisions for clients.

What you will do

• Act as trusted advisor to clients on digital analytics, measurement and data strategies.
• Design measurement frameworks for clients' websites, apps and digital ecosystems.
• Define KPIs, measurement methodologies and marketing effectiveness evaluation models.
• Oversee quality of data collection, implementations and data architecture.
• Connect web, marketing, CRM and first-party data sources.
• Carry out analytics audits and identify opportunities for growth and optimisation.
• Work with advanced analytics and large volumes of data.
• Design experiments and testing frameworks that support data-driven decisions.
• Find opportunities to use AI and automation in data work.
• Share know-how, mentor colleagues and help develop analytics standards at WPP Media.

Required qualifications

• At least 5 years of experience in digital analytics, web analytics, marketing technology or data consulting.
• Experience leading complex analytics projects.
• Ability to connect technical solutions with clients' business goals.
• Excellent communication and presentation skills.
• Google Analytics 4 (GA4).
• Google Tag Manager, including server-side tagging.
• SQL.
• Google BigQuery.
• Consent Mode v2.
• Designing measurement frameworks.
• Auditing tracking implementations.
• Working with first-party data.

Nice to have

• Firebase.
• Adobe Analytics.
• CDP platforms.
• API integrations.
• JavaScript.
• Cloud data solutions.
• AI tools for analytics and automation.

Benefits

• Opportunity to work on complex analytics projects for leading clients.
• Work environment that supports experimentation, innovation and continuous development.
• Close collaboration with a team of experts and direct feedback on your analytics strategies.
• Career development with the possibility of deep specialisation and expert influence.
• Flexible working hours and 1 day of home office per week.
• Benefit package worth up to €1,000 per year: Multisport, healthcare, language courses, travel or culture.
• 5 sick days per year.
• Coffee, fruit and drinks available every day in the office.
• Regular team-building, company events and volunteering activities.
• Laptop and mobile phone with a phone plan.

Before you apply

• Languages required: Slovak or Czech, and English at least C1.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works with leading brands through the WPP Open platform.