Campaign Manager

The role

You will manage the end-to-end execution of influencer and social marketing campaigns, from concept to delivery. You will work on campaigns for global brands within The Goat Agency, a leading brand within WPP Media.

What you will do

• Develop influencer marketing strategies and campaign plans tailored to client objectives.
• Identify and select suitable influencers, considering brand alignment and audience reach.
• Cultivate and maintain strong relationships with a diverse network of influencers.
• Negotiate and secure influencer partnerships, including compensation, deliverables and contracts.
• Provide influencers with clear guidelines and creative briefs for campaign content.
• Review and approve influencer-generated content against brand guidelines and campaign objectives.
• Coordinate content approvals with clients and make all necessary revisions.
• Create and manage project timelines and make sure campaign milestones are met.
• Oversee budgets and expenditures for each campaign to keep it cost-effective.
• Monitor campaign performance and make data-driven recommendations for optimisation.

Required qualifications

• At least 3 years of relevant experience planning and executing influencer campaigns.
• Demonstrable experience delegating and prioritising an ever-changing workload.
• Competent writing and communication skills.
• Able to work effectively and calmly under pressure.
• Understanding of influencer marketing and social metrics (impressions, reach, engagements).

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks.
• Learning and development opportunities at the cutting edge of marketing and advertising.
• Employee resource groups and in-office events.
• Benefits may vary by office or country.

Before you apply

• You must have the right to work in the UK.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. The Goat Agency, where this role sits, runs social and creator-led campaigns in more than 70 countries.