Associate, Direct Activation

The role

You will support the Direct Activation team in bringing clients' media strategies to life. The role covers the media investment lifecycle, from marketplace intelligence and negotiations through campaign activation, optimization, measurement and financial reconciliation.

What you will do

• Support media investment recommendations by gathering marketplace intelligence, requesting proposals and evaluating opportunities.
• Work with media partners to understand their offerings, audiences, pricing, capabilities and value propositions.
• Participate in vendor meetings and industry discussions.
• Translate approved media strategies into accurate and effective media buys.
• Maintain media investments, including buy entry, insertion orders and trafficking coordination.
• Work with Planning and Ad Operations teams to ensure campaigns launch accurately and on time.
• Monitor campaign delivery and identify discrepancies or issues, keeping accurate records of buy changes.
• Support ongoing campaign optimization to align investments with client objectives.
• Run pre-campaign checks and validations, and contribute to post-campaign analysis.
• Maintain accurate client budgets and investment trackers.

Required qualifications

• Keen interest in developing expertise across offline and digital direct media.
• Comfortable working with budgets, numbers and data, with strong mathematical and analytical skills.
• Exceptional organizational skills and strong attention to detail.
• Excellent time-management skills with the ability to prioritize multiple projects and deadlines.
• Naturally curious, with a desire to understand how things work and why decisions are made.
• Comfortable in a fast-paced environment where priorities can change.
• Comfortable with ambiguity and willing to help wherever the team needs support.
• Collaborative, inclusive and respectful of different perspectives.
• Confident communicating with internal stakeholders and external media partners.

Nice to have

• College or University education.

Benefits

• Competitive medical, group retirement plans, vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks.
• Employee resource groups and in-office events.

Before you apply

• Only candidates selected for an interview will be contacted.

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. The company describes itself as an equal opportunity employer.