Associate, Direct Activation

The role

You will support media investment work for WPP Media's Direct Activation team. The role covers the full media investment lifecycle, from marketplace intelligence and negotiations through campaign activation, optimization, measurement and financial reconciliation.

What you will do

• Support media investment recommendations by gathering marketplace intelligence, requesting proposals and evaluating opportunities
• Work with media partners to understand their offerings, audiences, pricing and capabilities
• Translate approved media strategies into accurate and effective media buys
• Maintain media investments, including buy entry, insertion orders and trafficking coordination
• Work with Planning and Ad Operations teams so campaigns launch accurately and on time
• Monitor campaign delivery and document buy changes
• Support ongoing campaign optimization to align with client objectives
• Run pre-campaign checks to confirm media is set up and measurable
• Contribute to post-campaign analysis and insights
• Maintain client budgets and investment trackers

Required qualifications

• Interest in developing expertise across offline and digital direct media
• Comfort working with budgets, numbers and data, with strong mathematical and analytical skills
• Exceptional organizational skills and strong attention to detail
• Excellent time-management skills with the ability to prioritize multiple projects and deadlines
• Curiosity about how things work and why decisions are made
• Comfort in a fast-paced environment and with ambiguity
• Collaborative, inclusive and respectful of different perspectives
• Confidence communicating with internal stakeholders and external media partners

Nice to have

• College or University education

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks and learning resources
• Employee resource groups and in-office events

Before you apply

• If you require accommodations or flexibility, discuss this with the hiring team during the interview process
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's global media collective and AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.