Influencer Program Manager

The role

You will lead the launch and running of a creator loyalty and UGC program for a leading QSR brand. You will build and scale a creator community platform across Australia and New Zealand.

What you will do

• Build, launch and scale a creator community platform
• Lead end-to-end delivery of the Superfans program, from onboarding and content planning to influencer engagement, performance reporting and optimisation
• Engage Micro and Nano creators through a gamified rewards experience
• Work with client marketing and product teams, internal agency stakeholders, technology partners and creators
• Develop creator briefs, content plans, seeding programs and influencer engagement strategies

Required qualifications

• 3+ years' experience in influencer marketing, creator marketing, social media marketing, product management or a related field
• Strong understanding of the creator economy
• Proven experience developing and managing influencer, creator or community-led programs
• Strong project management, analytical and relationship building skills
• Creative thinking and cultural awareness

Benefits

• Opportunity to shape a pioneering creator ecosystem
• Access to the global WPP Media and WPP networks
• Learning and development opportunities
• Employee resource groups
• In-office events celebrating team wins and milestones

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. This role sits within Wavemaker's INFLUENCE capability, a social, content and influencer marketing team.