Social and Influencer Executive

Melbourne, Australia. Posted a month ago

The role

This role focuses on vetting influencer partners for L'Oréal's beauty brands. You will check that their online presence and public image match the brands' values and regulatory standards, and monitor their activity over time.

What you will do

Lead the vetting of potential influencer partners against the brands' values
Identify, assess and mitigate reputational risks before the campaign stage
Monitor influencer activity across social platforms for ongoing compliance with 'Values Match' criteria and regulatory standards such as TGA guidelines
Use technology, including Traackr and bespoke AI solutions, to streamline workflows and build compliance processes
Work with advocacy, legal and PR teams on best practices, compliance reports and training

Required qualifications

Meticulous eye for detail and ability to do deep-dive research and spot red flags
Deep understanding of social media, influencer marketing and the ethics of digital brand partnerships
Familiarity with legal and regulatory frameworks for influencer marketing
Strong project management and ability to prioritise across multiple workstreams
Outstanding interpersonal and presentation skills

Benefits

Competitive salary package
20 days holiday increasing with service to a maximum of 25 days
Option to purchase up to 4 weeks of extra leave per year
Flexible working environment
Paid parental leave
Flexible public holidays and birthday leave
Early finishes during the summer months
Learning and development opportunities
Employee Assistance Program for mental wellness support
Employee resource groups and in-office events

Before you apply

Candidates are encouraged to apply even if they do not meet all the criteria
Accommodations and adjustments can be discussed with the hiring team during the process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Wavemaker, part of WPP, is a brand that provokes growth for clients through media, content and technology.