Experience (SEO, GEO) Associate Director

The role

You will lead and coach a team of Experience specialists (SEO, GEO, analytics). You will also act as day-to-day strategic lead for key client accounts and help drive delivery quality and commercial growth at WPP Media.

What you will do

• Directly manage, coach and empower a team of Experience specialists (SEO, GEO, analytics)
• Act as day-to-day strategic lead for key accounts and build trusted client relationships
• Ensure delivery consistently meets client KPIs
• Drive high-quality delivery of Experience products across WPP Media agencies
• Refine workflows and scale frameworks for success
• Support pitch responses and spot new growth opportunities within existing portfolios
• Keep projects profitable
• Stay current with new technology, including LLMs and SEO automation

Required qualifications

• Deep, hands-on expertise across SEO, GEO, analytics and reporting
• Proven ability to turn complex data into actionable strategies
• Demonstrated experience managing, mentoring and developing mid-level and junior staff
• Stellar communication and stakeholder management skills
• Track record of driving continuous improvement in client satisfaction
• Solid experience monitoring project profitability and managing team resourcing
• Experience assisting with scoping and new business pitches
• Tool-agnostic, adaptable mindset with ability to navigate diverse platforms, search engines and market research tools

Benefits

• Access to the global WPP Media and WPP networks
• Opportunities to learn at the cutting edge of marketing and advertising
• Employee resource groups
• Frequent in-office events celebrating team wins and milestones

Before you apply

• Reasonable adjustments to the application and interview process can be requested from the hiring team

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Mindshare, a WPP Media brand, describes itself as a Growth Architect focused on Good Growth for clients.