Senior Manager, Biddable Search

Bangkok, Thailand. Posted a month ago

The role

The Senior Manager, Biddable Search will develop media proposals and manage client campaigns across various platforms. This role involves diagnosing client objectives, allocating budgets, and providing training and mentoring to team members.

What you will do

Diagnose a client's current situation and objectives
Develop Media proposals in line with client needs
Use Neo proprietary tools to understand consumer behaviors
Grow strong relationships with client side contacts including Senior Management
Work with client teams to ensure retainer and project based work is implemented efficiently
Ensure SEM efficiencies are made by the proper use of tools and integration
Allocate clients budgets to maximize the client's return on investment
Focus on and optimize performance based metrics like CTR, Avg CPC, and CPA
Spot and drive opportunities for existing clients
Provide on the job training, coaching and mentoring to Search Executive/Assistant

Required qualifications

Minimum 4 years of SEM experience
Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture
Strategy and implementation of client campaigns across Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads
Consultative skills
Proficient in Microsoft Office with a strong focus on Excel (vlook ups, pivot tables, IF functions)
Account and team management experience
High level of initiative and resourcefulness
Excellent administrative and organisational skills
Strong presentation skills
Attention to detail with high levels of accuracy
Ability to cope with conflicting demands and to prioritise tasks
Ability to support others in problem solving

Nice to have

Strategic knowledge and implementation of SEO tactics is added advantage

Benefits

Access to global WPP Media & WPP networks
Employee resource groups
In-office events

About the company

WPP is the creative transformation company. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.