Social Paid Media Specialist

Amsterdam, The Netherlands. Posted 2 months ago

The role

You will set up, manage and optimise influencer-led paid social campaigns on platforms such as Meta and TikTok. You link creator content with paid media, analyse results and advise client teams.

What you will do

Set up, manage and optimise influencer-led paid social campaigns.
Develop paid social strategies around creator content.
Advise client teams on using creator content within paid media.
Analyse results and turn data into concrete optimisations.
Test new advertising products, platform developments and best practices.
Contribute to pitches, propositions and the development of the influencer-led paid capability.
Work with influencer, social, strategy and media specialists.

Required qualifications

Conversational level of Dutch, as Dutch is the working language of the teams.
At least 3 years of experience with paid social.
Experience with Meta Ads Manager and TikTok Ads Manager.
Experience setting up, optimising and analysing paid social campaigns.
A data-driven mindset and strong analytical skills.
Good communication skills and the ability to advise clients and colleagues.

Nice to have

Affinity with influencer marketing and creator content.

Benefits

Travel costs fully reimbursed.
8% holiday allowance and 26 holiday days per year, plus 9 extra days that can be bought.
Hybrid working allowance of €30 net per month for full-time.
Epassi allowance of €10 per month for personal needs.
Bring Your Own Device allowance of €57,50 net per month.
Access to M Academy for hard and soft skills training, including AI training.
Discounted lunch in the canteen and a barista for fresh coffee.
Access to a collective health insurance.
Growth opportunities in an innovative team focused on AI transformation.

Before you apply

Dutch conversational level is required.

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships. StudioM is its influencer marketing team in the Netherlands, working for brands such as Action, Coca-Cola, Henkel, Beiersdorf and Brabantia.