Media Planning Senior Associate

The role

You will set media planning best practices and set KPIs and measurement methods for client briefs. You will guide the team on planning, operations and optimization of media campaigns, and keep the team and clients updated on media trends.

What you will do

• Develop and follow best practices and procedures for media planning and operations
• Set viable objectives and KPIs, and recommend or develop measurement methodology against all briefs
• Ensure projects and campaigns are tracked and measured based on agreed KPIs and media efficiencies
• Provide guidance to the team on planning, operations and optimization of media campaigns
• Collaborate closely with internal stakeholders to ensure smooth campaign implementation
• Update the team and clients on new trends and changes in the media landscape

Required qualifications

• Around 4-5 years of experience in media agency
• Leadership track record, guiding a small team
• Experience working with multiple stakeholders, such as suppliers, advertising or marketing agencies, media owners and internal specialists
• Competent in media planning and buying across all platforms
• Good understanding and working knowledge of digital media
• Shows depth of understanding of the industry, business, brands and consumers in client conversations
• Strong thought leadership and ability to tell a compelling digital story
• Positive team spirit with willingness to go the extra mile and passion for thinking outside the box
• Native or fluent in Mandarin Chinese
• Fluency in English

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks for professional connections and learning
• Employee resource groups and in-office events

Before you apply

• Benefits may vary by office or country
• Accommodations or flexibility can be discussed with the hiring team during the interview process
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Its brands include Wavemaker, EssenceMediacom and Mindshare.