Media Planning Manager

The role

This manager will develop and follow media planning and operations processes, set objectives and KPIs, and track and measure campaigns. The role also guides a team on planning and optimizing media campaigns and works with internal stakeholders.

What you will do

• Develop and follow best practices and procedures for media planning and operations
• Set viable objectives and KPIs, and develop measurement methodology against all briefs
• Ensure projects and campaigns are tracked and measured against agreed KPIs and media efficiencies
• Guide the team on planning, operations, and optimization of media campaigns
• Work closely with internal stakeholders to ensure smooth campaign implementation
• Update the team and clients on new trends and changes in the media landscape

Required qualifications

• Around 5 to 7 years of experience in a media agency
• Leadership track record, guiding a small team
• Experience working with multiple stakeholders, such as suppliers, advertising and marketing agencies, media owners and internal specialists
• Competent in media planning and buying across all platforms, with working knowledge of digital media
• Strong thought leadership and ability to tell a compelling digital story
• Native or fluent in Mandarin Chinese
• Fluency in English is a must

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups and in-office events

Before you apply

• Native or fluent Mandarin Chinese and fluent English are required

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships. It operates the Wavemaker, EssenceMediacom and Mindshare brands.