Senior Associate, Social, Philippines

The role

You will run and optimize Paid Social campaigns across major platforms for a portfolio of WPP Media clients. You will also help build full-funnel social strategies and share insights with clients and internal teams.

What you will do

• Lead execution and optimization of Paid Social campaigns on major platforms such as Facebook, LinkedIn and Twitter
• Co-develop full-funnel social strategies with managers and strategists
• Manage Paid Social activations on core and emerging platforms such as LINE, TikTok, Snapchat and Pinterest
• Analyze campaign performance mid-flight and post-launch and deliver actionable insights
• Maintain up-to-date platform certifications such as Meta Blueprint and Twitter Flight School
• Take ownership of select cross-functional or innovation-driven projects
• Understand client priorities, campaign KPIs and business objectives
• Identify performance gaps and recommend data-driven solutions
• Resolve campaign delivery challenges with minimal supervision
• Ensure compliance with WPP Media processes and contribute to documentation

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.