Associate Vice President, Client Services, India

The role

Lead integrated media strategy and client partnerships for key accounts, with a strong focus on offline media such as TV, Print, Radio, OOH, Sponsorships and Content Integrations. Act as a strategic partner to senior client stakeholders and lead planning and client servicing teams.

What you will do

• Lead integrated media strategy and planning aligned with client business and marketing objectives.
• Build and manage relationships with senior client stakeholders as a trusted media advisor.
• Lead annual media planning, campaign strategies, launches and integrated communication initiatives.
• Lead offline media planning and investment across TV, Print, Radio, OOH, Sponsorships and Content Integrations.
• Work with buying and investment teams on execution, optimization, negotiations and delivery of media plans.
• Evaluate media performance and recommend ways to improve campaign effectiveness and investment efficiency.
• Identify opportunities to expand existing client relationships through media recommendations.
• Contribute to new business pitches and develop business cases and media narratives.
• Lead and mentor planning and client servicing teams.
• Collaborate with specialist teams across WPP Media to deliver integrated solutions.

Required qualifications

• 9 to 11 years of experience in Media Planning, Client Servicing or Integrated Media, preferably in a media agency environment.
• Strong experience in integrated media planning and client servicing with significant offline media exposure.
• Deep understanding of TV, Print, Radio, OOH, Sponsorships and Content Integrations.
• Strong knowledge of BARC, GRPs, CPRP, reach, frequency, media investment and campaign measurement.
• Strong understanding of media buying, negotiations, inventory, and broadcaster and publisher relationships.
• Strong commercial acumen and ability to manage media investments.
• Excellent client servicing, stakeholder management and relationship-building skills.
• Strong presentation, storytelling and communication skills.
• Proven ability to lead and mentor teams and manage multiple stakeholders.
• Experience managing offline-heavy integrated media mandates and large client portfolios.

Nice to have

• Exposure to digital media.
• Experience with leading brands in FMCG, Automotive, Technology, Telecom or similar sectors.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks for learning and growth.
• Employee resource groups and in-office events.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.