SEO Specialist

Brussels, Belgium. Posted 2 months ago

The role

You will work on SEO and Generative Engine Optimisation (GEO) projects within the Total Search Activation team. The work covers search strategy for well-known brands in Belgium.

What you will do

Technical SEO audits and recommendations
Content gap analysis
Content briefs for copywriters
SEO content writing
Meta tag optimisation
Internal linking analysis
AI search visibility audits and recommendations, including GEO or GSO
Connect search performance to brand sentiment, share of voice, leads, sales and broader business impact

Required qualifications

At least two years of experience working on SEO projects, in-house or within an agency; relevant internship experience can be included
Speak French or Dutch
Strong command of English
Experience with tools such as Screaming Frog, Google Search Console, Google Analytics 4 and Semrush; experience with all of these is not required
Takes ownership of work, sets clear expectations and follows through on commitments
Expertise in one or more of: technical SEO audits, content gap analysis, content briefs, SEO content writing, meta tag optimisation, internal linking analysis, AI search visibility audits (GEO or GSO)
Curiosity and a commitment to continuous learning
An open and collaborative mindset
Strong business acumen

Nice to have

Interest in developing knowledge of SEA and contributing to Total Search projects

Benefits

The opportunity to work at the forefront of search marketing
Access to valuable data, insights and beta features through relationships with Google, Microsoft and OpenAI
An international and collaborative environment with opportunities to develop skills and progress within the group
The chance to work on projects for well-known international and local brands

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. In Belgium it is a market-leading agency working with brands including Nespresso, Purina, Telenet, IKEA and Proximus.