Digital Analytics Expert

The role

As a Digital Analytics Expert, you will be the key expert on advanced digital analytics and user behavior on websites. You will analyze data, find key insights and turn them into action plans for clients.

What you will do

• Hands-on advanced web and app analytics on platforms such as GA4 (or Adobe Analytics and Firebase)
• Deep analysis of user behavior, diagnostic analysis, segmentation and evaluation of results
• Audits of GA4, GTM and dataLayer setups, and optimization of conversion measurement across ad systems such as Google Ads and Meta
• Identifying key data insights and translating them into clear strategic recommendations for clients
• Managing complex analytics projects end to end, from business needs to presenting results
• Designing and implementing measurement plans and events via Google Tag Manager, including server-side tagging, with compliance such as Consent Mode v2
• Working with media planners, strategists and client teams, and with Data, Reporting & Automation Specialists
• Designing and setting up automated reports in Looker Studio or Power BI
• Following trends and new tools in digital analytics, and mentoring colleagues

Required qualifications

• At least 3 years of proven hands-on experience in digital and web analytics
• Excellent communication skills in Slovak and English, spoken and written
• Expert, practical knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for web, including advanced setups and troubleshooting
• Practical experience with visualization tools such as Looker Studio or Power BI
• Active experience auditing tracking architecture, finding data anomalies, and connecting web analytics with digital marketing platforms (Ads, social networks)
• Overview of server-side tagging (ssGTM or similar)
• Knowledge of Consent Mode v2
• Good knowledge of MS Excel / Google Sheets for advanced analysis
• Strong analytical, critical and out-of-the-box thinking with a focus on detail
• Ability to translate complex data into clear business insights and action recommendations
• Strong presentation and communication skills, data storytelling and leading strategic discussions
• Proactive, independent approach focused on results and clients

Nice to have

• Knowledge and practical experience with Adobe Analytics and Adobe Data Collection
• Experience with app analytics (e.g., Firebase)
• Basic knowledge of SQL for querying data

Benefits

• Work on the most complex analytics projects for top clients
• Work environment that supports experimentation, innovation and continuous development
• Close collaboration with a team of experts and direct feedback on your analytical strategies
• Career development with the option of deep specialization and expert influence
• Flexible working hours and 1 day of home office per week
• Benefit package worth up to €1,000 per year: Multisport, healthcare, language courses, travel or culture
• 5 sick days per year
• Coffee, fruit and drinks in the office every day
• Regular team buildings, company events and volunteering activities
• Laptop and mobile phone with a mobile plan

Before you apply

• The posting says the offer will be determined within the pay range based on an internal benchmark, business needs, experience, level of responsibility and qualifications
• Include a privacy notice: the posting refers to a Privacy Notice on how submitted information is processed

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is a leader in digital communication and marketing technology.