Account Manager, Programmatic

The role

You will plan and run programmatically bought media campaigns, optimising them and analysing performance beyond top-line metrics. You will also forecast spend, agree targets with clients, and lead and develop a team.

What you will do

• Build effective media plans to organise campaign actions and goals
• Deliver in-depth analysis during and after campaigns
• Run display, video and audio campaigns to hit client KPIs
• Work with external partners such as publishers on planning, buying and optimising media
• Agree targets with clients, provide forecasts and monitor campaigns
• Keep campaigns in sync with internal teams and global plans where applicable
• Leverage other people's skills to deliver results in client campaigns
• Contribute to display best practice documentation

Required qualifications

• Experience agency-side or client-side on programmatic campaigns
• Excellent experience of DV360 and Google Ads
• Strong analytical skills and a natural affinity for numbers
• Ability to analyse raw data, draw conclusions and make actionable recommendations
• High attention to detail with an understanding of optimisation levers across platforms
• Experience running display and video audience and creative testing, such as A/B testing and video experiments
• Experience implementing Brand Lift measurement across DSPs and with other media owners
• Right to work in the UK

Nice to have

• Experience planning and running display and video campaigns on DV360 and Google Ads, including YouTube and Programmatic Guaranteed deals
• Good understanding of Campaign Manager
• Line management experience
• Experience with Xandr DSP, Amazon and other DSPs, and third-party brand safety vendors such as DoubleVerify
• Involvement with forecasting and running campaigns across multiple countries and languages
• Strong working knowledge of Amazon DSP

Benefits

• Competitive medical insurance
• Vision and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups
• Global WPP Media and WPP networks for growth and learning

Before you apply

• The role is UK based and requires the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.