Manager, Paid Social

The role

You will lead planning, creation and day-to-day management of paid social campaigns across Facebook/Instagram, Twitter, Google, YouTube and LinkedIn. You will manage a team of Paid Social SEs and AEs and report into the Paid Social Account Director.

What you will do

• Lead planning, creation and ongoing management of paid social campaigns
• Run account health checks and regular optimization against EssenceMediaCom best practice
• Create and lead development and testing plans
• Prepare presentations and lead client calls and meetings
• Work with the Account Director on campaign strategy and delivery
• Delegate and manage workloads across junior team members
• Manage budgets in line with the EssenceMediaCom finance process
• Identify process improvements and make recommendations
• Write case studies and support new business pitches
• Coach junior team members on social best practice

Required qualifications

• Exceptional hands-on Paid Social experience and comprehensive knowledge of best practice
• Experience supporting, developing and mentoring junior team members
• Experience managing brand and DR campaigns and optimizing to performance targets
• Expertise in developing and implementing audience strategies for paid social
• Experience applying bid rules, buying methods and automation
• Proficient with advanced features of native and third-party paid social platforms and tracking tools such as GA, DoubleClick and Adobe Analytics
• Able to articulate and present campaign rationale internally and to clients
• Able to devise testing roadmaps that deliver statistically significant results
• Experience working with client leadership and building day-to-day client relationships
• Analytically minded with strong attention to detail and ability to spot trends in large data sets

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups and in-office events
• Access to global WPP Media and WPP networks for learning and growth

Before you apply

• Right to work in the UK is required; this is a UK based role
• Applicants with accommodation needs or flexibility requests can discuss them with the hiring team during interviews

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.