Director, SEO, Global Client Solutions

The role

You will lead AI discoverability (SEO and GEO) for Nestlé's media activity across Zone Europe. You will manage a team of AI, GEO and SEO specialists and work with senior client contacts to set and deliver strategy across multiple markets.

What you will do

• Build operational AI discoverability excellence across ZEUR and manage a significant total client budget across above-market and in-market teams.
• Track high-level GEO and SEO KPIs and govern markets to measure performance across the Zone.
• Develop best-in-class zone-level strategies for Nestlé Europe and adapt them for specific business units.
• Align strategic focus with the ZEUR Nestlé Search and AI Leads and the business units.
• Manage a few direct reports and a wider team of AI, GEO and SEO specialists.
• Build relationships with senior client contacts and third-party partners such as content agencies and development teams.
• Present complicated concepts as key actions and outcomes for stakeholders.
• Drive share of voice and positive on-site consumer experiences.
• Keep up with AI discoverability trends (SEO, GEO, LLM) and adapt the strategy.

Required qualifications

• Track record of delivering multimarket SEO strategies and improving business performance.
• Experience with businesses made up of multiple business units and how they overlap in search.
• Strong knowledge of all areas of GEO, from technical to content and Digital PR.
• Experience managing multilayer operations across above-market, clusters and in-market teams.
• Ability to explain SEO, GEO and LLM topics clearly and tell compelling stories.
• Experience leading and developing a multi-faceted team.
• Experience with a wide range of AI, SEO and GEO tools and working with partners to improve them.
• Extensive experience with PowerPoint and presenting to senior stakeholders.
• Calm under pressure and able to keep the bigger picture in view.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks and learning opportunities
• Employee resource groups and in-office events

Before you apply

• The role requires the right to work in the UK.

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships. OpenMind is an integrated agency model within WPP Media created to accelerate the European media transformation for Nestlé.