Senior Associate, Paid Social

The role

You will run paid social campaigns and support media planning and buying across platforms such as Facebook, Instagram, Twitter, Pinterest and TikTok. You will also help with client research, content calendars and optimization recommendations.

What you will do

• Assist social strategy development with client research, competitive data and platform information
• Support and improve paid media tactical planning and buying across all platforms
• Set up media trackers, build media authorizations and insertion orders, and steward billing
• Track spend and actualize dollars on an ongoing basis
• Assist the team in identifying optimization opportunities and making media recommendations
• Support community managers in developing and maintaining social content calendars
• Stay current on tools, techniques and methods related to social media

Required qualifications

• Bachelor's degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional work experience
• 1+ year of practical experience running paid social campaigns
• Excellent verbal and written skills
• Uncommon organizational skills, multi-tasking capabilities and attention to detail
• Eager to learn, adaptable, and a strong interest in the advertising/media industry

Nice to have

• Experience using Excel for data management and/or budgeting

Benefits

• Competitive medical, vision and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Continual training and mentorship
• Access to the global WPP Media and WPP networks
• Employee resource groups

Before you apply

• Applicants may discuss accommodations or flexibility with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It operates through WPP Open, a platform for agentic marketing.