Media Advertising Operation Associate Senior

The role

This role plans, runs, optimizes and measures digital media campaigns across Google, Meta, TikTok and LinkedIn. The job turns campaign data into recommendations that drive awareness, leads, conversions and business growth, working closely with cross-functional teams and clients.

What you will do

• Develop and execute data-driven digital media strategies aligned with business objectives and performance goals
• Lead planning, activation, optimization and measurement of campaigns across Google, Meta, TikTok and LinkedIn
• Ensure efficient investment allocation and measurable results across the customer journey
• Turn campaign data into actionable recommendations
• Collaborate closely with cross-functional teams and clients

Required qualifications

• Advanced hands-on experience managing, optimizing and scaling paid media campaigns on Google Ads, Meta Ads Manager, TikTok Ads Manager and LinkedIn Ads
• Proven expertise in performance marketing strategy, including audience planning, full-funnel campaign design, lead generation, conversion optimization and budget allocation
• Strong analytical skills interpreting metrics such as CPA, CPL, CAC, ROAS, CTR, CVR and CPM
• Solid knowledge of GA4, Google Tag Manager, conversion tracking, event implementation and attribution analysis
• Experience with A/B testing, experimentation and continuous optimization
• Ability to collaborate with cross-functional teams and clients, communicate with data storytelling, and use advanced Excel or Google Sheets skills and presentation development

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform and Open Intelligence.