Manager, Media Planning

The role

You will work day to day with clients as the main media contact on all aspects of media planning. You will lead media plan development and supervise and develop junior media planning team members.

What you will do

• Develop and maintain relationships with clients and agency partners
• Lead the development of media plans, including media analysis to support recommendations
• Use research tools to develop recommendations
• Prepare and present media plans, including objectives, strategy and rationale
• Supervise, guide, and advise media planning team members on day-to-day activities
• Delegate work effectively and guide media planning team members to deliver seamless work to the client
• Ensure ongoing campaign management
• Assume financial accountability for media by working with client and partner agency finance departments
• Participate in client and agency meetings as the day-to-day representative of the media department's product group
• Have an in-depth knowledge of the Quebec market and its culture

Required qualifications

• College diploma or bachelor's degree, preferably in advertising, marketing, business administration or communications, or equivalent work experience
• More than 5 years of relevant media experience, with a preference for media planning
• Experience in the full cycle of strategy and media plan development
• Ability to develop strategic thinking and recommendations rooted in knowledge of the client's category, consumer insights, the competition and a brand's communications ecosystem
• In-depth knowledge of Microsoft Office suite (Excel, Word and PowerPoint)
• Demonstrated critical thinking and problem-solving skills
• Ability to communicate concisely and clearly both orally and in writing in both French and English
• Proven verbal and written communication skills; strong presentation skills
• Outstanding time management skills and ability to prioritize under tight deadlines while managing multiple projects
• Ability to work on your own initiative with a proactive, forward-thinking mindset
• Ability to foster collaborative relationships with multidisciplinary teams
• Mastery of media plan implementation and the media planning process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.