Digital Strategy Planning & Execution Senior Associate

The role

This senior associate will develop, run and monitor advertising and promotional strategies across traditional and digital channels. The work includes media planning, data-driven strategy, test-and-learn, and tracking campaign performance and budgets.

What you will do

• Design and manage advertising campaigns for traditional and digital channels
• Plan, select and buy media efficiently and look for ways to improve
• Use data to build strategies, analyze campaign results and make improvements
• Track key metrics such as CTR, ROI and CPC to meet goals and efficiency targets
• Manage campaign spending, aim for cost savings and prevent overspending
• Work with clients and internal teams, including data specialists
• Create clear reports on campaign performance and optimization efforts
• Run a test-and-learn agenda

Required qualifications

• Experience designing and managing advertising campaigns across traditional and digital channels
• Experience in media planning and buying
• Skill in using data to analyze campaign results
• Knowledge of performance metrics such as CTR, VWA, VTR, CPC, CPA and ROI
• Experience with budget management
• Ability to work well with clients and internal teams
• Ability to write clear performance reports

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• If you need accommodation or flexibility, discuss it with the hiring team during the interview process
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. It is an equal opportunity employer.