Wppmedia
Executive | Sr Executive | Manager - Media Planning
Bangalore, India; Gurgaon, India. Posted a month ago
The role
You will support media planning and campaign delivery as part of the Global Operations Centre (GOC). You will work with client servicing, activation, ad operations and creative agency partners, and prepare data for reporting and optimisation.
What you will do
- Develop relationships with Client Servicing and Activation teams to execute plans
- Support Media Planning Managers in delivering campaigns against agreed outcomes
- Conduct research and compile data to guide planning and optimization
- Compile and validate creative specs and work with creative agency partners on deadlines
- Complete plan detail in Olive with Activation teams
- Create trafficking sheet templates and work with Ad Operations through launch
- Prepare data for reporting and analysis
- Support optimisation recommendations
- Assist in managing testing plans for assigned campaigns
- Contribute to internal case studies and meet vendors to build media landscape knowledge
Required qualifications
- Bachelor's degree in marketing, advertising, business, or a related field
- 2-4 years of B2B program marketing experience
- In-depth knowledge of media planning principles across digital and social channels
- Familiarity with media buying, negotiation, and contract management
- Strong analytical skills to interpret data and metrics
- Proficiency with media planning and tracking tools
- Excellent communication and interpersonal skills
- Computer literacy with good skills in basic Office programs, including Excel
- Creative thinking and problem-solving abilities
- A passion for media and advertising
Nice to have
- Enterprise infrastructure software marketing experience
- Experience with Marketo, Convertr or Data Studio
Benefits
- Access to internal learning platforms, certifications, and training sessions
- Life insurance
- Wellness programs
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness day
- Employee resource groups and in-office events
Before you apply
- Candidates from underrepresented backgrounds are encouraged to apply even if they do not meet all criteria
- Candidates selected for an interview will be contacted
About the company
WPP Media is WPP's global media collective, bringing together platform, people and partners for growth. The company describes itself as an Equal Opportunities Employer.