VP, Paid Search, UK

The role

Lead a high-performing Paid Search team and own the strategy, delivery and commercial growth of the channel across a client portfolio. Work within the new Outcomes Activation & Delivery hub to turn client business challenges into search strategies that connect to measurable outcomes.

What you will do

• Lead, motivate and develop a high-performing Paid Search team
• Line manage Directors and/or Associate Directors
• Identify talent gaps and work with HR to recruit, retain and grow talent
• Define and own the strategic vision for Paid Search across the client portfolio
• Champion AI, automation and technology-enabled solutions
• Act as a senior strategic advisor to client stakeholders
• Identify growth opportunities across the client portfolio and Paid Search market
• Ensure commercial objectives are met, including income growth and profitability
• Implement best practice, QA and governance across the department
• Represent WPP Media at industry events and build thought leadership

Required qualifications

• Expert-level Paid Search knowledge across Google, Microsoft and broader search ecosystems
• Proven ability to lead large teams, set standards and coach senior talent
• Strong strategic thinking linking client challenges to Paid Search and integrated search priorities
• Strong understanding of automation, AI, machine learning and workflow optimisation
• Confidence working with GSO, SEO, Content, Analytics, Commerce and media teams
• Excellent client leadership and ability to build trust with senior stakeholders
• Attention to detail and commitment to governance, QA, data security, privacy and financial control
• Experience developing products, frameworks, operating models, thought leadership or pitch narratives
• Commercial acumen, including managing resource and protecting profitability
• Right to work in the UK

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks and learning opportunities
• Employee resource groups

Before you apply

• Candidates must have the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.