Manager, Social

The role

You will plan, create and manage Paid Social campaigns across Meta, X, Snapchat, Pinterest and Reddit for the Airbnb account. You will also lead and guide an offshore activation team and present campaign plans to clients.

What you will do

• Lead the planning, creation and ongoing management of Paid Social campaigns
• Run health checks on accounts to confirm they follow WPP best practice
• Regularly optimise accounts, monitor market changes and find development opportunities
• Create and lead development and testing plans, including media owner betas where possible
• Prepare presentations and lead client calls and face to face meetings
• Work with the Account Director to devise campaign strategy and deliver it
• Delegate and manage workloads across the offshore activation team
• Manage budgets accurately using internal and global spend trackers

Required qualifications

• First class written and oral communication skills
• Exceptional hands-on Paid Social experience and knowledge of best practice across major social platforms
• Experience supporting, developing and mentoring junior team members
• Experience managing Brand and DR campaigns and optimising accounts to hit performance targets
• Expertise in developing and implementing audience strategies for Paid Social campaigns
• Experience applying bid rules, buying methods and automation
• Proficiency with advanced features in native platforms (Meta, TikTok, Snapchat, Pinterest, Reddit, X, LinkedIn) and third-party platforms (Smartly, Sprinklr)
• Able to clearly explain the rationale for campaign tactics and present them internally and to clients
• Confidence with new AI technologies and solutions
• Ability to work under pressure and to tight timelines

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks for learning and professional connections
• Employee resource groups and in-office events

Before you apply

• The candidate must have the right to work in the UK
• Accommodations or flexibility can be discussed with the hiring team during the interview process
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.