Manager, Media, Egypt

The role

Lead the planning and execution of media campaigns across digital and traditional platforms to drive brand growth and audience engagement. Manage large media budgets, oversee media teams, and work with other departments so media strategy supports overall marketing goals.

What you will do

• Identify target audiences and choose the best media mix across digital, print, TV, radio and social.
• Align media strategies with business goals such as product launches, brand campaigns and promotions.
• Oversee large-scale campaigns from planning to execution across all channels.
• Manage in-house media buying and coordination with external agencies.
• Monitor media plans and adjust them using real-time performance data.
• Use data-driven insights to improve media plans and recommendations.
• Present campaign results and strategic recommendations to senior stakeholders and executives.
• Give strategic guidance to the media team and encourage innovation.

Required qualifications

• At least 4 years of experience in a client-facing role and campaign management.
• Experience creating cross-media plans that meet client goals.
• Understanding of how paid media channels, including performance-based channels, work together.
• Act as the primary day-to-day contact for campaign management and client requirements.
• Understand budget planning and prioritization within the overall investment plan.
• Coach junior team members in developing and implementing plans and reporting.
• Refine ongoing reporting procedures and working practices.
• Identify new opportunities for clients proactively.
• Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks for growth and learning.
• Employee resource groups and in-office events.

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships. Mindshare, a WPP Media brand, drives client growth through media, content and technology.