Manager, Social

The role

You will own paid social campaigns for WPP Media clients, from setup and budget management through to optimisation. You will be the day-to-day client contact and lead a team of Account Executives and/or Senior Executives.

What you will do

• Act as the day-to-day client contact for paid social activity and build trusted relationships
• Lead status calls, performance reviews and campaign readouts
• Translate client briefs and business objectives into paid social strategies and activation plans
• Manage client expectations, timelines, budgets and deliverables
• Lead setup, activation and optimisation of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn and X
• Own budget management, pacing and optimisation to meet agreed KPIs
• Develop audience, creative and testing strategies
• Oversee high-quality performance reports and analyse campaign data
• Line manage, mentor and support Account Executives and/or Senior Executives
• Work with planning, creative, data and analytics teams on integrated solutions

Required qualifications

• Proven experience managing paid social campaigns within an agency or performance marketing environment
• Hands-on expertise across major paid social platforms, particularly Meta and TikTok
• Strong understanding of performance metrics, optimisation levers and testing frameworks
• Excellent client communication and stakeholder management skills
• Ability to manage multiple workstreams, deadlines and budgets

Nice to have

• Experience line-managing or mentoring junior team members
• Platform certifications (Meta, TikTok, etc.)
• Experience working with large or complex client accounts

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks and learning opportunities
• Employee resource groups and in-office events

Before you apply

• Must have the right to work in the UK
• Benefits may vary by office or country

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.